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GULP Media Network

Gulp Media Network™ is the LARGEST coast-to-coast immediate consumption Retail Media Network

Gulp Media Network targets the right shoppers in the right places, based on the robust purchase and behavioral data for +95MM rewards members. We provide unprecedented access to more than 12 million daily shoppers.

Why Gulp Media Network™?

7-Eleven is the #1 Immediate Consumption Retailer, and our suite of tools are uniquely designed to help you succeed.

LARGE REACH:
+12MM daily shoppers.

+12MM

BROAD APPEAL: 
+13K stores, 47 of the top 50 DMAs.

+13K

DEEP PENETRATION: 
50% of US households within 2 miles of a 7-Eleven® or Speedway®.

50%

ENGAGED BASE:

+95MM rewards members.

95MM

GENERATION INFLUENCE:

Top 50 Gen Z brand, and top ranked across all loyalty programs.*

TOP 50

*Source: Newsweek, America’s Best Loyalty Programs, 2021

Immediate Consumption Ecosystem (ICE)

C-Shopper

We collect and categorize every purchase transaction at each of our +13K 7-Eleven and Speedway locations.

Lab Stores

Real 7-Eleven stores as active, living research centers, because knowing how customers shop is as important as knowing what they buy. Coming in 2024.

The Brainfreeze Collective™

A research panel of 250K 7-Eleven and Speedway rewards members, providing an unprecedented blend of quantitative & qualitative data.

 

Rewards

Integrating our 7REWARDS® and SpeedyRewards® programs to connect purchase to intent.

Shopper Marketing

Participating in our culturally relevant shopper marketing programming allows you to leverage the data ICE collects to target and incentivize.

Gulp Media Network™

We leverage our unique blend of omnichannel media solutions to craft the campaign that will work for you.

Welcome to ICE

Our Immediate Consumption Ecosystem (ICE) is the fastest, most cost-efficient, least risky place to innovate.

Media Solutions

We offer the ability to target the audiences you care about.

Existing Solutions

ProgrammaticDisplay/Video

Programmatic Display/Video

TikTok

TikTok

Meta

Meta

Snapchat

Snapchat

Connected TV

Connected TV    

Streaming Audio

Streaming Audio

In-Store Radio

In-Store Radio

Coming Soon

GSTV

GSTV

And More

And more...

Tracking performance. Measuring success.

Detailed reporting to know what worked, where it worked, how it worked and why. All while building a more complete shopper profile.

Campaign Reach

Media metrics to help build your understanding: what customers you reached, frequency, engagement, and more.

Attributable Sales

Exposed customer purchase behavior will measure the ROAS for the campaign based on measured sales in C-Shopper.

Incrementality

Control/exposed methodology will enable lift reporting to identify net new purchases based on exposure to the campaign and calculate an iROAS.

Custom Reporting

Enhanced campaign measurement is available. Enables deep understanding of buyers from velocity to repeat purchase, basket affinity, and more.

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Get in touch with Gulp Media Network™ to learn more about ICE and find the right ways for us to partner and elevate your brand with the right immediate consumption target shopper.

Contact Us

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