Gulp Media Network™ is the LARGEST coast-to-coast immediate consumption Retail Media Network
Gulp Media Network targets the right shoppers in the right places, based on the robust purchase and behavioral data for +95MM rewards members. We provide unprecedented access to more than 12 million daily shoppers.
Why Gulp Media Network™?
7-Eleven is the #1 Immediate Consumption Retailer, and our suite of tools are uniquely designed to help you succeed.
LARGE REACH:
+12MM daily shoppers.
+12MM
BROAD APPEAL:
+13K stores, 47 of the top 50 DMAs.
+13K
DEEP PENETRATION:
50% of US households within 2 miles of a 7-Eleven® or Speedway®.
50%
ENGAGED BASE:
+95MM rewards members.
95MM
GENERATION INFLUENCE:
Top 50 Gen Z brand, and top ranked across all loyalty programs.*
TOP 50
*Source: Newsweek, America’s Best Loyalty Programs, 2021
C-Shopper™
We collect and categorize every purchase transaction at each of our +13K 7-Eleven and Speedway locations.
Lab Stores
Real 7-Eleven stores as active, living research centers, because knowing how customers shop is as important as knowing what they buy. Coming in 2024.
The Brainfreeze Collective™
A research panel of 250K 7-Eleven and Speedway rewards members, providing an unprecedented blend of quantitative & qualitative data.
Rewards
Integrating our 7REWARDS® and SpeedyRewards® programs to connect purchase to intent.
Shopper Marketing
Participating in our culturally relevant shopper marketing programming allows you to leverage the data ICE collects to target and incentivize.
Gulp Media Network™
We leverage our unique blend of omnichannel media solutions to craft the campaign that will work for you.
Welcome to ICE
Our Immediate Consumption Ecosystem (ICE) is the fastest, most cost-efficient, least risky place to innovate.
Media Solutions
We offer the ability to target the audiences you care about.
Existing Solutions
Programmatic Display/Video
TikTok
Meta
Snapchat
Connected TV
Streaming Audio
In-Store Radio
Coming Soon
GSTV
And more...
Tracking performance. Measuring success.
Detailed reporting to know what worked, where it worked, how it worked and why. All while building a more complete shopper profile.
Campaign Reach
Media metrics to help build your understanding: what customers you reached, frequency, engagement, and more.
Attributable Sales
Exposed customer purchase behavior will measure the ROAS for the campaign based on measured sales in C-Shopper.
Incrementality
Control/exposed methodology will enable lift reporting to identify net new purchases based on exposure to the campaign and calculate an iROAS.
Custom Reporting
Enhanced campaign measurement is available. Enables deep understanding of buyers from velocity to repeat purchase, basket affinity, and more.
Get in touch with Gulp Media Network™ to learn more about ICE and find the right ways for us to partner and elevate your brand with the right immediate consumption target shopper.