NON-ENDEMIC ADVERTISING
GENERATION
INFLUENCE
TOP 50
Ranked Gen Z brand, and top ranked across all loyalty programs.*
ENGAGED BASE
100MM
Registered loyalty rewards members.
BROAD APPEAL
1 IN 4
Americans that engage with 7-Eleven and Speedway in-store and on-app.
Why Gulp Media Network™ for Non-Endemic Brands?
*Source: Newsweek, America’s Best Loyalty Programs, 2025
Why Gulp Media Network™?
Even if your brand isn’t sold at 7-Eleven® and Speedway®, our media solutions offer a valuable opportunity to connect with loyal customers who visit our stores as part of their daily routine.
LARGE REACH
+12MM
Daily shoppers.
BROAD APPEAL
+13K
Stores, 47 of the top 50 DMAs.
DEEP PENETRATION
50%
US households within 2 miles of a 7-Eleven or Speedway.
ENGAGED BASE
100MM
Registered loyalty rewards members.
GENERATION INFLUENCE
TOP 50
Ranked Gen Z brand, and top ranked across all loyalty programs.*
*Source: Newsweek, America’s Best Loyalty Programs, 2025
Putting 12 million on-the-go daily customers within reach
Gulp Media Network™ offers your brands a powerful way to tap into the loyalty consumers have for 7-Eleven® and Speedway®. With 13,200 stores within 2 miles of 50% of U.S. households, these stores offer a familiar, high-frequency environment where brands can build awareness, drive consideration and inspire action that extends beyond the store. By leveraging the credibility of this trusted retail name, your brands can effectively connect with consumers in their daily routines.
First-Party Customer Data
Access 7-Eleven’s proprietary, anonymized first-party audiences via The Trade Desk (self-service) and build smarter, more effective campaigns with insights from over 100 million measurable loyalty members.
Look for the
Gulp Media Network™
shopper marketing tile
on The Trade Desk to
request access
Beverage
Snack
Candy
Fuel
Auto Accessories
Beyond category purchase transactions, we can reach customers whose purchase behavior reflects relevant lifestyles and needs—making them ideal prospects for your brand. Our relevant purchase data includes:
Demographic
(i.e. gender, age)
Buy Style
(i.e. Store Loyalists, High-Spenders, Deal-Seekers)
Lifestyle
(i.e. Road Trippers, Workday Commuters, Late-Nighters)
Audience Segments
Anonymized first-party data gives you the clearest picture of real customer behavior—so your message shows up in the right place, at the right time, for the right people.
We offer a robust selection of pre-defined segments that target category purchase transactions. These include, but are not limited to:
Gulp Radio™
In addition to our robust audience and programmatic capabilities, we offer exclusive access to Gulp Radio™—the largest proprietary in-store radio network spanning coast-to-coast in North America. With AI-powered creative production included as a value-add, Gulp Radio™ gives your brand a highly efficient way to engage active shoppers in the buying mindset, boost brand recall, and drive consideration beyond the store.
Reach Customers When It Counts
In-store radio extends brand impact and drives consumer engagement after they leave the store.
DRIVE CLICKS
67%
of customers who heard an in-store radio ad searched on the retailer’s or brand’s app or website.
INCREASE
CONSIDERATION
60%
of customers who recall hearing an in-store audio ad consider purchasing the product in the future.
TOP OF MIND
48%
of customers say they often seek out the brands they hear promoted over in-store radio.
Sources: Vibenomics.com, P2PI+7Retail Insider, RetailWire
Why Gulp Radio™ Works
Whether or not you’re on the shelf, you can unlock the power of in-store radio.
Captive,
High-Attention
Environment
Drive awareness and reach everyday on-the-go consumers in moments of focus, when distractions are low and attention is high.
Brand-Safe,
Trusted Content
Align your message with the 7-Eleven and Speedway brands to enhance trust and credibility.
Drive Future
Action Beyond
the Store
Even if you’re not sold in store, our Gulp Radio™ primes consumers for later action.
Targeted,
Relevant
Messaging
Deliver location-aware, day-parted messaging based on customer behavior or need-focus, and recall with a simple CTA.
Cost-Effective,
Scalable
Awareness
Achieve national or regional reach with affordable package deals—ideal for brand-building campaigns that need scale with efficiency.
All Shoppers
Alcohol
Purchasers
Candy
Purchasers
Energy Drink
Purchasers
Frozen Food
Purchasers
Grocery
Purchasers
Ice Cream & Novelties
Purchasers
Packaged Beverage
Purchasers
Sweet Snack
Purchasers
Salty Snack
Purchasers
Carbonated Soft Drink
Purchasers
Water
Purchasers
Current Segments
Anonymized first-party data gives you the clearest picture of real shopper behavior—so your message shows up in the right place, at the right time, for the right people.
Demographics
Expanded Categories
Lifestyle / Buy Style
Coming Soon
Use The Brainfreeze Collective® and Go Further
Leverage 7-Eleven's unique research community, offering a full array of quantitative and qualitative methodologies combined with customers’ real transactions.
Consumer Panel Insights
Our research community of over 300k registered 7-Eleven and Speedway customers connects the why behind the buy.
Attitude, Awareness, Usage
Concept Testing
Ad Testing / Creative Testing
Tracking Studies
White Space / Unmet Needs
Product Satisfaction Studies
Get in touch with Gulp Media Network™ to learn more about non-endemic advertising and find the right ways for us to partner and elevate your brand with the right target audience.